The streaming company is still navigating its transformation from focusing on subscriber growth to prioritizing profit over expansion, using price hikes, password crackdowns and ad-supported tiers to boost revenue. According to a recent article by Reuters, Netflix may soon be raising its prices due to the massive success of the streamer’s recent campaign to crack down on password sharing. After threatening for years to prevent users from sharing accounts across multiple households with friends and family members, the company finally started putting measures in place to curb password sharing last Spring, to the tune of a six-million subscriber boost.

As the only streaming giant currently touting major profits, Netflix may soon announce another price-hike this week when it comes time to report their third-quarter earnings.

Netflix led the way in ending password sharing, and now the streamer is going to increase the price for all plans. Other streamers, such as Disney+, have followed in Netflix’s footsteps recently by beginning an international crackdown on password sharing in order to recuperate losses. For Netflix, this has meant taking on enough new subscribers to put off increasing their subscription costs, even with most new users signing on to the platform’s cheapest ad-supported tier. The current Netflix price rings in at $15.49 per month for non-ad-supported plans or $6.99 per month with ads.